Public Interest in and Use of Massage Continues to Increase
The cost of healthcare in the United States is estimated to reach $2.2
trillion by 2008 from 1.6 trillion in 1998. 1
Consumers spend between $4 and $6 billion annually on visits to massage
therapists - approximately 27% of the $21.2 billion spent on unconventional
healthcare in 1997.2
Consumers visit massage therapists 114 million times each year.2
About 18% of the 629 million annual visits to alternative healthcare
providers.2
Massage therapy is gaining acceptance and growing.
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Of the types of alternative care explored, people say they would be most
likely to use massage therapy (80%), vitamin therapy (80%), herbal therapy
(75%), and chiropractic (73%).3
54% of primary care physicians and family practitioners say they would
encourage their patients to pursue massage therapy as a complement to medical
treatment.4
HMO members using complementary and alternative medicine services rate
their satisfaction with HMO-defined acupuncture, naturopathic, and massage
benefits as high.5
78 of this country's 125 medical schools - including Harvard, Yale,
Stanford, Georgetown, and Johns Hopkins - now offer courses in alternative
medicine ... up from 27 in 1995.6
A total of 27% of the adult U.S. population reports having massages in the
past 5 years, 15% in the past 12 months.7
Massage has become increasingly popular among consumers over 45, being
used by about a third of this age group versus a quarter of those younger.
Massage is also popular among consumers 25 to 34.8
Those who seek massage therapy from a trained professional average 7
visits per year.3
The number of massage therapists is between 160,000 and 220,000, including
students.10
American Massage Therapy Association's membership increased more than
fourfold in the 1990s to over 41,000 members.11
American adults are having many more massages than they did even a year
ago, pointing to a trend that therapeutic massage is increasingly accepted and
appreciated.7
· Consumers visit massage therapists 114 million times each year.2
Massage Demographics
Massage is sought out by large numbers of people in all age brackets.7
- 18-24 (22%) - 45-54 (22%)
- 25-34 (31%) - 55-64 (19%)
- 35-44 (25%) - Over 65 (9%)
Massage is equally popular among men and women in all regions of the
country and across most incomes.7
Massage is popular among people with some college education (31%) and
people with only a high school education (16%), but more popular among college
graduates (35%).7
People earning more than $50,000 are having massages most often (34%).7
The massage explosion can be attributed partly to the growing population
of tired, aging, not-quite-as-limber-as-they-once-were baby boomers, partly to
an increased awareness of the effects of stress and of the physiological
benefits of "pressing the flesh."9
More working-class professionals are using massage therapy to relieve
stress and treat sore muscles. Massage therapists that once served only elite
professionals or athletes see a wider range of clientele.9
Alternative Health Care Usage
Studies show that patients make more visits each year to alternative care
practitioners (629 million times per year) than to primary care physicians (386
million), and most of them pay out of their own pockets for the care they
receive.12
More than four in ten adults in the United States (42%) have used some type
of alternative healthcare in the past year and many report a likelihood of
future usage. Nearly one-half of adults in the United States (45%) say they
would be willing to pay more each month to have access to alternative care, and
most people (67%) believe the availability of alternative care is an important
factor when choosing a health plan.3
A survey by the Office of Alternative Medicine found that over half of the
conventional physicians in the United States have recommended or tried
alternative medicine.13
Studies show that better-educated, affluent individuals seek out and use
alternative medicine more than the less-educated and poor.1
Sources
1 Health Industry Today October 1999, Vol. 62, Pg. 10.
2 Eisenberg, et. al., "Trends in Alternative Medicine Use in the United
States, 1990-1997," Journal of the American Medical Association 280(18):
1569-1575 (November 11, 1998).
3 "The Landmark Report on Public Perceptions of Alternative Care" (November
1997).
4 "The Physician and Unconventional Medicine," Alternative Therapies in Health:
Medicine 1 (1995): 31-35.
5 "First Retrospective Member Survey on HMO," St. Anthony's Alternative Medicine
Integration & Coverage 2(8): 1 (February 1998).
6 Barzansky, et. al., "Educational Programs in US Medical Schools, 1998-1999,"
Journal of the American Medical Association 282(9): 840-846 (September 1, 1999).
7 "Public Attitudes Towards Massage Study," Caravan Opinion Research Corporation
International (August 1999).
8 "Pressing The Flesh," New York 31(1): 36-40 (January 12, 1998).
9 "Society for Human Resource Management 2000 Benefits Survey" (April 4, 2000).
10 AMTA Market Analysis Exhibit II (January 1999).
11 AMTA Member Growth (December 1999).
12 "Alternative Medicine Makes Inroads, But Watch Out for Curves," The New York
Times 147 (April 28, 1998).
13 "A Closer Look: Integrating Alternative and Traditional Medicine," Risk
Management 44(9): 62-66 (September 1997). Bonger Hand Massage tool
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